Master of Arts in Advertising

The Department of Advertising, Public Relations, and Retailing (APRR) will be offering its programs at MSU Dubai in the 2009-10 academic year.   The first program to be offered will be the Master of Science in Retailing, as well as a certificate program in Retailing.  It is planned that other components of the Department's programs in Public Relations and Advertising will be phased in, with some starting as early as the 2009 academic year.

The MSU Advertising, Public Relations, and Retailing program is the only graduate program in America that brings these three principal promotional disciplines together in the interests of advancing commerce and commercial communication.  In the coming years, working professionals in the UAE will have the same opportunity for integrated study.

The Retailing Program is known primarily for its international emphasis, and for its capacity to develop retail leaders. Classes in Dubai will begin in Retailing in the Fall Semester, 2008.

The Department of APRR is part of the globally respected and highly ranked College of Communication Arts and Sciences at Michigan State University, East Lansing, Michigan.   With more than 3,500 undergraduate and graduate students, 100 faculty members, and 37,000 alumni, Communication Arts and Sciences ranks “number one in the U.S.” in educating researchers in communication technology.  The College is in the National Communication Association’s “top four” in the categories of international and intercultural communications, mass communication, and interpersonal communications.

The Advertising graduate program builds upon one of the largest and most respected undergraduate programs in the world. The graduate program prepares gifted professionals and research scholars for constant change in the world of advertising.

The degree emphasizes management courses that allow students to master techniques in:

	Media sales
	Account planning
	Promotions and sponsorships
	Interactive advertising
	Integrated marketing communication

Students gain the techniques and understanding that help them advance their careers in:

	Brand management
	Advertising research
	Strategic account planning
	Account supervision

MSU graduates with a Master’s in Advertising hold posts as:

	Advertising agency CEOs
	"Fortune-500" officers
	Entrepreneurs
	Consultants
	Authors
	Executive and academic leaders at all levels the world over

Sample Courses
Students preparing for a masters degree in advertising will take a variety of courses exposing them to the world of advertising leadership. Courses offered during the Master’s degree program include:

	Advertising and promotion management
	Advertising and public relations research
	International advertising
	Consumer behavior
	Advertising and society
	Marketing management

The unique collaboration with retailing and public relations curricula provides students with an opportunity to bring special knowledge of commercial leadership to the advertising industry.

Example Course Description

Advertising and Promotions Management: a lecture and discussion course that focuses on planning
all aspects of promotional strategy, establishing policies for decision making, and the execution and
evaluation of general advertising and sales promotions.

In Dubai, the Master's curricula provides graduate students with the opportunity to combine subjects
from all three existing MSU Master's programs creating the opportunity for students to experience
the best of all the worlds of commerce and commercial communication.

College of Communication Arts and Sciences in Dubai
The Department of Advertising, Public Relations, and Retailing in Dubai

	The Advertising program is one of the largest and most respected of such programs in the world
	The Retailing program is known for its international emphasis and for its capacity to develop leaders
	The Public Relations Master's program builds on a multi-disciplinary undergraduate specialist program

All three Master’s programs have prepared their graduates for expanded duties in great careers, and for PhD degrees in many of the world’s finest public and private universities.
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